[vc_row][vc_column][vc_column_text css=””]<\/p>\n

CyberDays<\/span> 2026<\/span> transforma<\/span> la<\/span> temporada<\/span> previa<\/span> a<\/span> fin<\/span> de<\/span> a\u00f1o<\/span> para<\/span> conectar<\/span> marcas<\/span>y <\/span>consumidores en<\/span> l\u00ednea.<\/span><\/strong><\/p>\n

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Del<\/span> 19<\/span> al<\/span> 23<\/span> de<\/span> octubre,<\/span> la<\/span> C\u00e1mara<\/span> de<\/span> Comercio<\/span> de<\/span> Guatemala<\/span> organiza<\/span> una<\/span>nueva <\/span>edici\u00f3n<\/span> de<\/span> CyberDays<\/span>,<\/span> que<\/span> evoluciona<\/span> m\u00e1s<\/span> all\u00e1<\/span> de<\/span> las<\/span> promociones<\/span>para<\/span> fortalecer<\/span> la <\/span>confianza,<\/span> el<\/span> conocimiento<\/span> del<\/span> consumidor<\/span> y<\/span> el<\/span>crecimiento<\/span> del<\/span> comercio<\/span> electr\u00f3nico.<\/span><\/li>\n
La<\/span> iniciativa<\/span> regresa<\/span> con<\/span> una<\/span> visi\u00f3n<\/span> renovada:<\/span> Conectar<\/span> empresas<\/span> con<\/span> madurez<\/span>digital<\/span> y consumidores cada vez m\u00e1s activos, consolidando al <\/span>eCommerce<\/span>como motor de la econom\u00eda<\/span> digital.<\/span><\/li>\n
Cinco<\/span> d\u00edas<\/span> de promociones<\/span> en<\/span> l\u00ednea que<\/span> unen<\/span> marcas<\/span> y compradores<\/span> para<\/span>impulsar un ecosistema<\/span> de<\/span> comercio<\/span> electr\u00f3nico<\/span> m\u00e1s<\/span> s\u00f3lido<\/span> y<\/span> confiable<\/span> en<\/span>Guatemala.<\/span><\/li>\n<\/ul>\n

\nCiudad<\/span> de<\/span> Guatemala,<\/span> 22<\/span> de<\/span> septiembre<\/span> de<\/span> 2026.<\/span> \u2014<\/span> Del<\/span> 1G<\/span> al<\/span> 23<\/span> de<\/span> octubre<\/span>, <\/span><\/strong>Guatemala<\/span> vivir\u00e1<\/span> una <\/span>nueva<\/span> edici\u00f3n<\/span> de<\/span> CyberDays<\/span><\/strong>,<\/span> una<\/span> iniciativa<\/span> de<\/span> la<\/span> C\u00e1mara<\/span> de<\/span>Comercio<\/span> de<\/span> Guatemala<\/span> (CCG)<\/span> que<\/span> este <\/span>a\u00f1o<\/span> evoluciona<\/span> con<\/span> una<\/span> visi\u00f3n<\/span> que<\/span> va<\/span> m\u00e1s<\/span> all\u00e1<\/span>de<\/span> una<\/span> temporada<\/span> de<\/span> promociones:<\/span> En<\/span> este<\/span> sentido, <\/span>CyberDays<\/span><\/strong> funciona<\/span> como<\/span> un<\/span> punto <\/span>de<\/span> encuentro<\/span> entre<\/span> oferta<\/span> y<\/span> demanda,<\/span> pero<\/span> tambi\u00e9n<\/span> como<\/span> una <\/span>plataforma<\/span> para <\/span>generar<\/span> conocimiento,<\/span> promover buenas<\/span> pr\u00e1cticas<\/span> y<\/span> fortalecer<\/span> la<\/span> confianza necesaria<\/span> para<\/span> que<\/span> m\u00e1s<\/span> consumidores<\/span> y<\/span> empresas<\/span> participen<\/span> de<\/span> la<\/span> econom\u00eda<\/span> digital.<\/span><\/strong><\/p>\n
CyberDays<\/span> 2026<\/span><\/strong> parte<\/span> de<\/span> una<\/span> premisa<\/span> clara:<\/span> Para<\/span> impulsar<\/span> el<\/span> comercio<\/span> electr\u00f3nico<\/span> no<\/span>basta<\/span> con llevar m\u00e1s empresas a internet; es necesario entender c\u00f3mo est\u00e1 comprando el consumidor <\/span>guatemalteco<\/span> y<\/span> crear<\/span> condiciones<\/span> para<\/span> que<\/span> m\u00e1s<\/span> personas<\/span> conf\u00eden,<\/span>descubran<\/span> y<\/span> adopten<\/span> los<\/span> canales digitales.<\/span><\/p>\n
El<\/span> comercio<\/span> electr\u00f3nico<\/span> en<\/span> Guatemala<\/span> ha<\/span> roto<\/span> la<\/span> barrera<\/span> de<\/span> lo<\/span> complementario,<\/span> pues<\/span> lo<\/span>que<\/span> inici\u00f3 <\/span>hace a\u00f1os como un canal alternativo para paliar crisis o captar clientes espor\u00e1dicos se ha <\/span>transformado,<\/span> de<\/span> acuerdo<\/span> con<\/span> el<\/span> S\u00e9ptimo<\/span> Informe,<\/span> en<\/span> una<\/span> vertical<\/span> de<\/span>negocio<\/span> rentable.<\/span><\/p>\n
El<\/span> consumidor<\/span> digital<\/span> guatemalteco<\/span> est\u00e1<\/span> cambiando<\/span><\/strong><\/p>\n
Los hallazgos del S\u00e9ptimo Estudio Nacional de Comercio Electr\u00f3nico 2026 confirman que el comercio electr\u00f3nico dej\u00f3 de ser complementario para convertirse en un pilar de crecimiento <\/span>empresarial.<\/span><\/p>\n
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La<\/span> \u00e9poca<\/span> en<\/span> la<\/span> que<\/span> el<\/span> guatemalteco<\/span> probaba<\/span> el<\/span> ecosistema<\/span> online<\/span> con<\/span>desconfianza<\/span> ha <\/span>quedado<\/span> atr\u00e1s.<\/span> Actualmente,<\/span> 37.4% califica<\/span> como<\/span> comprador<\/span>digital<\/span> activo<\/span> ya<\/span> que realiza <\/span>compras<\/span> en<\/span> l\u00ednea<\/span> de<\/span> forma<\/span> frecuente<\/span> y<\/span> cotidiana.<\/span><\/li>\n
El<\/span> 28%<\/span> de<\/span> los consumidores<\/span> digitales<\/span> adquiere<\/span> productos<\/span> o<\/span> servicios<\/span> en l\u00ednea al<\/span>menos una vez<\/span> por<\/span> semana,<\/span> mientras<\/span> que<\/span> un<\/span> 19%<\/span> realiza<\/span> transacciones<\/span> de<\/span>manera<\/span> quincenal<\/span> y<\/span> un<\/span> 27% <\/span>realiza<\/span> compras<\/span> al<\/span> menos<\/span> una<\/span> vez<\/span> por<\/span> mes.<\/span><\/li>\n
La compra a trav\u00e9s de APPS m\u00f3viles creci\u00f3 de 21% a 32%, reafirmando que el celular domina<\/span> la<\/span> experiencia<\/span> digital.<\/span><\/li>\n
En medios<\/span> de<\/span> pago,<\/span> la<\/span> tarjeta<\/span> de<\/span> d\u00e9bito<\/span> alcanza<\/span> el<\/span> 38%, mientras<\/span> que<\/span> las<\/span>billeteras<\/span> digitales <\/span>ya representan el 14%.<\/span><\/li>\n
La entrega a domicilio es preferida por el 62%, aunque un 24% opta por recoger sus compras,<\/span> lo<\/span> que<\/span> abre<\/span> espacio<\/span> a<\/span> estrategias<\/span> omnicanal<\/span> como<\/span> la<\/span> recolecci\u00f3n<\/span>en<\/span> puntos<\/span> de <\/span>venta o <\/span>kioskos<\/span> pick up.<\/span><\/li>\n
Farmacia y salud resurgen como categor\u00edas en expansi\u00f3n: 65% de los consumidores compra medicamentos<\/span> o<\/span> productos<\/span> de<\/span> salud<\/span> en<\/span> l\u00ednea<\/span> con<\/span> mayor<\/span>frecuencia,<\/span> y<\/span> un<\/span> 16%<\/span> lo hizo<\/span> por<\/span> primera<\/span> vez.<\/span><\/li>\n
La compra<\/span> de<\/span> celulares<\/span> en<\/span> l\u00ednea<\/span> pas\u00f3<\/span> del<\/span> 17<\/span> al<\/span> 27%<\/span> comparado<\/span> al<\/span> a\u00f1o<\/span> anterior. Mientras<\/span> que<\/span> C\u00e1maras<\/span> fotogr\u00e1ficas<\/span> y<\/span> productos<\/span> relacionados<\/span> aumentaron<\/span> de<\/span>un 6% a un 12%.<\/span><\/li>\n
Hogar es<\/span> una<\/span> de<\/span> las<\/span> categor\u00edas<\/span> en<\/span> mayor<\/span> crecimiento,<\/span> pasando<\/span> de<\/span> un<\/span> 15%<\/span> a<\/span> un <\/span>27%<\/span> frente<\/span> al<\/span> a\u00f1o<\/span> anterior.<\/span> En<\/span> esta<\/span> categor\u00eda<\/span> se<\/span> destaca<\/span> la<\/span> compra<\/span> de<\/span>art\u00edculos<\/span> de <\/span>limpieza,<\/span> decoraci\u00f3n<\/span> y<\/span> hasta<\/span> muebles.<\/span><\/li>\n<\/ul>\n
\u201cEl estudio revela la radiograf\u00eda de un mercado que no<\/span> solo madur\u00f3 a paso firme, sino que ya compite bajo m\u00e9tricas de sostenibilidad y alta transaccionalidad\u201d, expres\u00f3 Josu\u00e9 L\u00f3pez, gerente general de la <\/span>C\u00e1mara de Comercio de Guatemala.<\/span><\/em><\/p>\n
Cinco<\/span> d\u00edas<\/span> para<\/span> generar<\/span> impacto<\/span><\/strong><\/p>\n
Bajo<\/span> el<\/span> concepto<\/span> \u201cIr de compras, sin salir\u201d, <\/span>CyberDays<\/span> 2026 reunir\u00e1<\/span> a<\/span> marcas<\/span> de distintas<\/span> categor\u00edas en<\/span> un<\/span> espacio<\/span> digital<\/span> que<\/span> facilita el<\/span> descubrimiento<\/span> de<\/span> productos<\/span> y<\/span>nuevas<\/span> opciones de<\/span> compra. M\u00e1s <\/span>que<\/span> un<\/span> evento<\/span> de<\/span> descuentos,<\/span> CyberDays<\/span> se<\/span> presenta<\/span>como<\/span> un<\/span> acelerador<\/span> del<\/span> comercio<\/span> electr\u00f3nico:<\/span><\/p>\n
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Para<\/span> los<\/span> consumidores<\/span> es<\/span> una<\/span> oportunidad<\/span> de<\/span> experimentar<\/span> con<\/span> nuevos<\/span>canales,<\/span> comparar alternativas<\/span> y<\/span> familiarizarse<\/span> con<\/span> formas<\/span> innovadoras<\/span> de<\/span>comprar.<\/span><\/li>\n
Para<\/span> las<\/span> empresas<\/span> significa<\/span> visibilidad<\/span> y<\/span> tr\u00e1fico<\/span> hacia<\/span> sus<\/span> canales<\/span> digitales,<\/span>credibilidad<\/span> y <\/span>la<\/span> posibilidad<\/span> de<\/span> convertir<\/span> nuevos<\/span> compradores<\/span> en<\/span> clientes<\/span> de<\/span>largo<\/span> plazo.<\/span><\/li>\n<\/ol>\n
\u201c<\/span>CyberDays<\/span> nace<\/span> y<\/span> evoluciona<\/span> desde<\/span> el<\/span> conocimiento<\/span> del<\/span> consumidor.<\/span> Nuestro<\/span> estudio<\/span>anual<\/span> nos <\/span>permite<\/span> entender<\/span> qu\u00e9<\/span> est\u00e1<\/span> cambiando<\/span> en<\/span> los<\/span> h\u00e1bitos<\/span> de<\/span> compra<\/span> y,<\/span> a<\/span> partir<\/span>de<\/span> esa<\/span> informaci\u00f3n, <\/span>generar<\/span> iniciativas<\/span> que<\/span> ayuden<\/span> a<\/span> las<\/span> empresas<\/span> a<\/span> responder<\/span> mejor<\/span>a<\/span> un<\/span> consumidor<\/span> cada<\/span> vez<\/span> m\u00e1s <\/span>digital\u201d,<\/span> explic\u00f3<\/span> Mar\u00eda<\/span> Canahu\u00ed,<\/span> coordinadora<\/span> de<\/span>comercio<\/span> electr\u00f3nico<\/span> de<\/span> la<\/span> C\u00e1mara<\/span> de<\/span> Comercio <\/span>de<\/span> Guatemala.<\/span><\/em><\/p>\n
\u201cComo C\u00e1mara de Comercio de Guatemala entendemos que nuestra responsabilidad no es <\/span>\u00fanicamente<\/span> generar<\/span> una<\/span> actividad<\/span> comercial,<\/span> sino contribuir<\/span> a<\/span> construir<\/span> las<\/span>condiciones<\/span> para<\/span> que <\/span>el<\/span> comercio electr\u00f3nico siga creciendo en<\/span> el<\/span> pa\u00eds. <\/span>CyberDays<\/span> es<\/span>una<\/span> de las iniciativas<\/span> que<\/span> nos <\/span>permite<\/span> llevar<\/span> ese<\/span> prop\u00f3sito<\/span> a<\/span> la<\/span> pr\u00e1ctica:<\/span> conectamos<\/span>empresas<\/span> con<\/span> consumidores,<\/span> generamos confianza<\/span> y<\/span> promovemos<\/span> la<\/span> adopci\u00f3n<\/span> de<\/span>canales<\/span> digitales\u201d,<\/span> dijo<\/span> Mar\u00eda<\/span> Canahu\u00ed.<\/span><\/em><\/p>\n
\f<\/span><\/p>\n
I<\/span>niciativa<\/span> para<\/span> fortalecer<\/span> el<\/span> ecosistema<\/span> digital<\/span><\/strong><\/p>\n
CyberDays<\/span> se<\/span> ha<\/span> consolidado<\/span> como<\/span> el<\/span> evento<\/span> de<\/span> comercio<\/span> electr\u00f3nico<\/span> m\u00e1s<\/span> importante<\/span>del pa\u00eds.<\/span> En <\/span>2025,<\/span> la<\/span> edici\u00f3n<\/span> atrajo<\/span> a<\/span> m\u00e1s<\/span> de<\/span> 200<\/span> mil<\/span> consumidores<\/span> digitales,<\/span> impacto<\/span>a<\/span> m\u00e1s<\/span> de<\/span> 8<\/span> millones<\/span> de guatemaltecos, m\u00e1s de 70 marcas participantes y este a\u00f1o se proyecta superar <\/span>los 250 mil visitantes<\/strong><\/span><\/span> web.<\/span><\/strong><\/span><\/p>\n
\u201cLa C\u00e1mara de Comercio de Guatemala lo desarrolla como parte de su visi\u00f3n de impulsar un <\/span>ecosistema<\/span> empresarial<\/span> competitivo<\/span> y<\/span> conectado,<\/span> integrando<\/span> marcas,<\/span>consumidores,<\/span> empresas<\/span> de <\/span>tecnolog\u00eda, servicios financieros y log\u00edstica alrededor de un objetivo com\u00fan: hacer crecer la <\/span>econom\u00eda<\/span> digital<\/span> del<\/span> pa\u00eds\u201d,<\/span> agreg\u00f3<\/span> Josu\u00e9<\/span> L\u00f3pez.<\/span><\/p>\n
\u201c<\/span>CyberDays<\/span> nos permite llevar ese prop\u00f3sito a la pr\u00e1ctica: conectamos empresas con consumidores,<\/span> generamos<\/span> confianza<\/span> y<\/span> promovemos<\/span> la<\/span> adopci\u00f3n<\/span> de<\/span> canales<\/span> digitales\u201d,<\/span>destac\u00f3 Mar\u00eda<\/span> Canahui.<\/span><\/p>\n
El<\/span> respaldo<\/span> de<\/span> empresas<\/span> que<\/span> creen<\/span> en<\/span> la<\/span> econom\u00eda<\/span> digital<\/span><\/strong><\/p>\n
La<\/span> edici\u00f3n<\/span> 2026<\/span> cuenta<\/span> con<\/span> el<\/span> respaldo<\/span> de<\/span> Cargo<\/span> Expreso<\/span> como<\/span> Patrocinador<\/span> Oficial<\/span>de<\/span><\/p>\n
CyberDays<\/span>, <\/span>cuyo<\/span> acompa\u00f1amiento contribuye al desarrollo de esta iniciativa y al fortalecimiento <\/span>del<\/span> ecosistema<\/span> de<\/span> comercio<\/span> electr\u00f3nico<\/span> en<\/span> Guatemala.<\/span><\/p>\n
Asimismo,<\/span> Banco<\/span> Industrial<\/span>,<\/span> Indrive<\/span>,<\/span> Envia.com<\/span> y<\/span> las<\/span> empresas<\/span> que<\/span> se<\/span> suman<\/span> como<\/span><\/p>\n
patrocinadores<\/span> forman<\/span> parte<\/span> de<\/span> una<\/span> red<\/span> de<\/span> organizaciones<\/span> que<\/span> apuestan<\/span> por<\/span> el<\/span>crecimiento<\/span> y <\/span>evoluci\u00f3n<\/span> de<\/span> la<\/span> econom\u00eda<\/span> digital<\/span> del<\/span> pa\u00eds.<\/span><\/p>\n
Como parte de su respaldo a iniciativas que generan oportunidades y contribuyen al bienestar de las comunidades, Banco Industrial estuvo presente en el evento, representado por Ana Gabriela de Le\u00f3n, quien acompa\u00f1\u00f3 la actividad y particip\u00f3 en la fotograf\u00eda oficial junto a los organizadores y aliados de la iniciativa.<\/span><\/p>\n
\u00bfC\u00f3mo<\/span> participar?<\/span><\/strong><\/p>\n
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Elija<\/span> el<\/span> paquete<\/span> que<\/span> mejor<\/span> se<\/span> adapte<\/span> a<\/span> su<\/span> marca.<\/span><\/li>\n
Preparar<\/span> sus<\/span> ofertas<\/span> y<\/span> productos<\/span> destacados<\/span> para<\/span> la<\/span> plataforma<\/span> y<\/span> medios<\/span> aliados.<\/span><\/li>\n
Activar<\/span> su<\/span> canal<\/span> digital<\/span> del<\/span> 19<\/span> al<\/span> 23<\/span> de<\/span> octubre<\/span> y<\/span> aprovecha<\/span> el<\/span> flujo<\/span>generado. <\/span>Beneficios para las marcas<\/span><\/span><\/span><\/li>\n<\/ol>\n
\u2022 <\/span>Acceso<\/span> al<\/span> creciente<\/span> p\u00fablico<\/span> digital<\/span> (+34.7%<\/span> de<\/span> compradores<\/span> online).<\/span><\/div>\n
\u2022 <\/span>Mayor<\/span> alcance<\/span> fuera<\/span> de<\/span> la<\/span> capital.<\/span><\/div>\n
\u2022 <\/span>Canales<\/span> de<\/span> venta<\/span> consolidados:<\/span> redes<\/span> sociales<\/span> como<\/span> puntos<\/span> clave.<\/span><\/div>\n
<\/div>\n
\u2022 <\/span>Preferencia<\/span> por<\/span> m\u00e9todos<\/span> de<\/span> pago<\/span> confiables.<\/span><\/div>\n
\u2022 <\/span>Oportunidad<\/span> de<\/span> destacar<\/span> en<\/span> categor\u00edas<\/span> de<\/span> alta<\/span> demanda.<\/span><\/div>\n
\u2022 <\/span>Diferenciaci\u00f3n<\/span> por<\/span> innovaci\u00f3n<\/span> tecnol\u00f3gica<\/span> y<\/span> estrategias<\/span> omnicanal<\/span>.<\/span><\/div>\n
<\/div>\n
Pasos<\/span> para<\/span> comprar<\/span><\/strong><\/p>\n
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Las<\/span> empresas<\/span> participantes<\/span> ofrecer\u00e1n<\/span> sus<\/span> productos<\/span> y<\/span> servicios<\/span> con<\/span> ofertas<\/span>exclusivas <\/span>hasta del 70% de descuento, en categor\u00edas como electrodom\u00e9sticos, tecnolog\u00eda, celulares, viajes, moda, accesorios, audio y video,<\/span> ferreter\u00eda, mobiliario, hogar y muchas<\/span> m\u00e1s.<\/span><\/li>\n
Las ofertas<\/span> ser\u00e1n<\/span> publicadas<\/span> en<\/span> la<\/span> plataforma<\/span> de<\/span> Cyberdays.gt<\/span> \u00fanicamente<\/span>los<\/span> d\u00edas que dure el<\/span> evento.<\/span><\/li>\n
\u00a0Ingresar<\/span> a<\/span> www.cyberdays.gt<\/span>.<\/span><\/a><\/li>\n
Buscar la<\/span> categor\u00eda<\/span> y<\/span> oferta<\/span> de<\/span> su<\/span> elecci\u00f3n.<\/span><\/li>\n
Al dar click<\/span> en la categor\u00eda, el sitio le redireccionar\u00e1 hacia el portal de la tienda <\/span>ofertante.<\/span><\/li>\n
Elija la<\/span> compra<\/span> y<\/span> forma<\/span> de<\/span> pago.<\/span><\/li>\n
Seleccione el<\/span> m\u00e9todo<\/span> de<\/span> entrega. <\/span>Beneficios<\/span> para<\/span> los<\/span> participantes<\/span> y<\/span>consumidores<\/span><\/li>\n
Pagos y<\/span> cobros<\/span> bajo<\/span> una<\/span> red<\/span> segura,<\/span> con<\/span> m\u00faltiples<\/span> formas<\/span> de<\/span> pago<\/span><\/li>\n
\u00a0Realizar<\/span> compras<\/span> desde<\/span> el<\/span> exterior<\/span> con<\/span> entrega<\/span> en<\/span> Guatemala<\/span><\/li>\n
Ampliar la<\/span> red<\/span> de<\/span> ventas<\/span> y<\/span> la<\/span> imagen<\/span> del<\/span> negocio<\/span><\/li>\n
Costo de<\/span> env\u00edo<\/span> accesible<\/span> y<\/span> tiempo<\/span> de<\/span> entrega<\/span> eficiente<\/span><\/li>\n
Amplio abanico<\/span> de<\/span> productos<\/span> y<\/span> servicios<\/span> en<\/span> un<\/span> solo<\/span> lugar<\/span><\/li>\n<\/ul>\n
Para<\/span> m\u00e1s<\/span> informaci\u00f3n,<\/span> puede<\/span> visitar:<\/span> www.cyberdays.gt<\/span><\/a> o<\/span> seguir<\/span> las<\/span> redes<\/span> sociales<\/span> para<\/span>conocer <\/span>todas las novedades, como <\/span>Cyberdays<\/span> Guatemala.<\/span><\/p>\n
Para<\/span> m\u00e1s<\/span> informaci\u00f3n,<\/span> pueden<\/span> escribir<\/span> a<\/span> comercioe@ccg.gt<\/span><\/a><\/p>\n
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